It should mean you get a better all round image than applying a similar filter would offer as the photo shouldn't look like a film has just been placed over the top, offering more dimension to certain elements.

Photographic Styles uses a deep semantic understanding to apply the right amount of adjustments to different parts of the photo, while preserving certain elements, like skin tone. If, for example, you like high contrast shots, the idea is that you would apply the Rich Contrast Photographic Style before you take any photo, meaning you then don't have to apply a filter afterwards, or adjust the settings individually. Photographic Styles are designed to bring your individual preferences into the image pipeline - which means before the shot is taken.

Think of them as a very subtle filter, but unlike a filter that is applied to an entire image post shot, whether a person's face or the sky and therefore sometimes ruining elements of the shot, Photographic Styles will understand the separate elements and apply the preset style accordingly. Warm offers golden undertones for a warm look.Ĭool has blue undertones for a cooler look. Rich Contrast delivers a more dramatic look, with darker shadows, richer colours and stronger contrast. Vibrant delivers bright and vivid colours, though still designed to be natural. Standard is the default look produced by your iPhone and designed to be true to life and balanced in its representation. There are four presets to choose from, comprising Vibrant, Rich Contrast, Warm and Cool, while you can also opt for Standard too. Photographic Styles are four presets you can choose to use and apply to a photo before you take a shot on any one of the four iPhone 13 models.

You can read all about Cinematic mode in our separate feature, but here we are focusing on Photographic Styles, including what they are, how they work and how to use them. (Pocket-lint) - Apple announced the iPhone 13 series during an event on 14 September 2021 and with them arrived a number of new features, including Photographic Styles for photos and Cinematic mode for video.

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